Execution Builds Businesses—Ideas Don’t

Happy Sunday my fellow builders.

If you’re like most ADHD entrepreneurs, you don’t have a

strategy problem,

ideas problem,

drive problem,

…..you have an execution problem.

Here’s the thing:

Your ADHD brain isn’t built for rigid planning—it thrives on momentum.

That’s why forcing yourself to "just focus" doesn’t work.

Instead,

you need to

trick your brain

into action.

Try This: The 3-Step Activation Loop 🎯

(Disclaimer: It won’t feel natural at first—but the more you do it, the easier execution becomes.)

Step 1: Preload Your Environment

Your ADHD brain thrives on visual & physical cues. If a task is out of sight, it’s out of mind.

• Keep important work visible—open the document, lay out the materials, or place a sticky note on your desk with the next step.

• Make distractions invisible—log out of social media, move apps off your home screen, or put your phone in another room. Digital minimalism is so critical for me to be able to focus on anything.

Step 2: Use a ‘Launch Trigger’

Starting is the hardest part—so we hijack dopamine to make it easier.

• Pair a fun habit with work—play a favorite song, light a candle, or take a sip of coffee before starting.

• Use an “On-Ramp” Activity—re-read yesterday’s work, voice-record thoughts, or make a rough draft with zero pressure to finish.

Step 3: ‘Micro-Commit’ to 5 Minutes

ADHD brains resist big tasks but can handle small ones.

• Set a 5-minute timer—not to finish, just to get started.

• Remind yourself: “I can stop after 5 minutes if I want.

• Most of the time, your brain will keep going—momentum takes over.

Bonus: You can also use a fun or interesting activity or reward for immediately after you’re done with this important task. The “shiny object” on the other side can help kick us into focus mode to knock out the boring thing.

(Example: I want to watch that new show so I’ll knock out 10 min of this stuff I’ve been avoiding and then settle in get cozy to watch)

Why This Works (Backed by ADHD Science)

1. Reduces Executive Dysfunction – Removes the mental barriers that make starting hard.

2. Triggers Dopamine Response – Small, positive cues help shift your brain into focus mode.

3. Builds an Automatic Habit – With repetition, this loop rewires your brain to execute faster.

I’ve been doing this type of stuff for years—and now it’s often automatic. It just happens. (*disclaimer: DEF not “all the time” lol)

These strategies we discuss are all small steps we can take to shift how we get shit done.

They won’t solve our challenges over night but with practice over time, they do start to make things a bit smoother.

🔥 Want a simple, ADHD-friendly worksheet to help you put this into action?

Reply “WORKSHEET” and I’ll send you my Free ADHD Execution Worksheet—a quick tool to help you:

✅ Break down overwhelming tasks into bite-sized next steps
✅ Set up your environment so execution happens naturally
✅ Use activation triggers to get started without overthinking

No pressure, no perfectionism—just a small shift to make execution easier.

Reply "WORKSHEET" and I’ll send it over.

You got this…

Let’s get to work everyone,
Ian

P.S - Waitlist is now open for next round of spots in the Accountable Accelerator program. Limited spots opening in a few weeks! [Including a 14 day free trial too!]

You can sign up here and be notified first when spots open: www.accountable.live