It's not "lazy", it's ADHD...

so what do we do?

Yesterday, we talked about how clarity, planning, and execution drive success.

Today, let’s explore the science behind why this works—especially for ADHD brains.

Why ADHD Brains Struggle with Focus and Follow-Through

ADHD isn’t about a lack of effort or intelligence.

Its DEFINITELY not because we are “lazy”.

To Do List Nothing GIF by SpongeBob SquarePants

no ADHD person EVER

It’s tied to how our brains process motivation, interest, and reward.

→ ADHD brains thrive on immediate feedback and small wins. Without these, tasks can feel overwhelming and unmotivating.


→ The brain’s dopamine system plays a key role. Consistent progress releases dopamine, creating momentum and reinforcing productive habits.


→ Structure and accountability provide the external triggers our brains need to stay on track.

How Do We Leverage This Science?

The key isn’t to force yourself into rigid systems that don’t work.

It’s about creating a structure designed for you.

That’s why the 21-Day Challenge focuses on:

Quick wins in Week 1 to build immediate momentum and boost dopamine


Small, repeatable habits in Week 2 that are easy to maintain and stack onto existing routines


Scalable systems in Week 3 to turn progress into lasting growth

The Bottom Line:


ADHD-friendly systems aren’t about perfection.

They’re about consistent, strategic actions that build momentum naturally.

Tomorrow, I’ll show you how these principles translate into ADHD-specific systems that support long-term growth.

Ready to see your own success story unfold? 

Sign up below and secure your spot.

Stay focused my friends,

Ian

Spark Your Revenue Momentum:

Join the 21-Day Challenge, starting Feb 7th!

Take the first step toward unlocking consistent revenue growth and scaling your business faster.

Here’s what to expect:

Clarify Revenue-Generating Priorities: 

  • We’ll help you identify and focus on the tasks and opportunities that directly drive revenue and eliminate distractions that hold you back.

Build Consistent Sales Habits: 

  • Implement small, strategic actions tailored to your ADHD brain, designed to create repeatable processes that lead to sustainable sales growth.

See Immediate Wins and Lasting Business Impact: 

  • Start closing deals and seeing results quickly while creating systems that keep your momentum going long-term.

The Goal?  

Transform the way you approach business growth to ensure sustainable progress and consistent profits.

To get the super secret deets reply to me “challenge” and ill send you the info :)

What Clients Are Saying:

“From Day 1 I saw an immediate ROI as he gave me the framework to declutter my mind, which helped me focus on what’s important.

This led to an immediate increase in productivity/focus, but also a reduction in anxiety.

I don’t part from money easily, but can genuinely say that I’ve seen the biggest ROI from working with Ian.

He truly has a gift and I wish I found him earlier on in life! Thank you for everything!”

“Working with Ian has transformed the way I run my business and my life.

He is a wealth of knowledge and experience not only about ADHD but also business, sales, and marketing.

Since working with Ian I have better relationships and happier employees, and we have closed several big deals.

I highly recommend working with Ian for anyone who believes they have "more in the tank"!” 

“Working with Ian was a surprise for me.

I haven't had a formal coach since I started my business because I didn't really connect with anyone well.

Ian had me pegged in our first meeting and I was floored!

I appreciated that he called me out on my BS and gave me space to reflect.

Since we've been working together, I've been more focused and consistent in how I show up for my business and in life.

I highly recommend working with Ian, especially if you're trying to figure out how to practically manage your ADHD in your business and life.”

To hear more testimonials and what video interviews click here.

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