Perfectionism, Fear, Overwhelm....

the 3 horseman

Let’s be honest.

Most of us with ADHD aren’t held back because we lack ideas or potential.

The real blockers?

Perfection, fear, and overwhelm.

These are the 3 horsemen of stalled progress:

Perfection tells you to wait until everything is just right. It convinces you that starting messy is a failure.

Fear whispers, “What if I screw this up?” or “What if this doesn’t work?”

Overwhelm freezes you in place, making even small tasks feel insurmountable.

Together, they create a vicious cycle that keeps you spinning your wheels instead of gaining traction.

But here’s the truth:

You don’t need perfection.

You need momentum.

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Here’s why perfection, fear, and overwhelm hit harder for ADHD brains:

  1. Perfection highlights the gap between creative ideas and execution. ADHD’s vivid ideas clash with challenges in breaking them down, making the path forward feel overwhelming.

  2. Fear feeds on rejection sensitivity. The thought of failure leads to shutdown.

  3. Overwhelm hits when working memory overloads. Too much to handle? Nothing gets done.

The result?

You stay stuck in a loop of

indecision,

procrastination,

and frustration.

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So how do we conquer the 3 horsemen and build momentum?

We need to:

→ Break tasks down into small, rewarding steps that trigger consistent dopamine hits
→ Create adaptive plans that reduce fear and minimize decision fatigue
→ Build systems that simplify priorities and make progress feel manageable

And that’s exactly what the 21-Day Challenge is designed to do:

  • Week 1: Quick wins to kickstart dopamine release and build immediate momentum

  • Week 2: Flexible planning routines to help you feel in control and reduce emotional overwhelm

  • Week 3: Scalable systems that turn progress into long-term, sustainable growth

I’m glad you asked!

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I’ll share more tomorrow ;)

Even if you don’t join, remember this:

The key isn’t to eliminate fear or overwhelm—it’s to keep moving despite them.

But if you want help building momentum faster, join the 21-Day Challenge now and let’s get started.

Much love team,

Ian

Spark Your Revenue Momentum:

Join the 21-Day Challenge, starting Feb 7th!

Take the first step toward unlocking consistent revenue growth and scaling your business faster.

Here’s what to expect:

Clarify Revenue-Generating Priorities: 

  • We’ll help you identify and focus on the tasks and opportunities that directly drive revenue and eliminate distractions that hold you back.

Build Consistent Sales Habits: 

  • Implement small, strategic actions tailored to your ADHD brain, designed to create repeatable processes that lead to sustainable sales growth.

See Immediate Wins and Lasting Business Impact: 

  • Start closing deals and seeing results quickly while creating systems that keep your momentum going long-term.

The Goal?  

Transform the way you approach business growth to ensure sustainable progress and consistent profits.

What Clients Are Saying:

“From Day 1 I saw an immediate ROI as he gave me the framework to declutter my mind, which helped me focus on what’s important.

This led to an immediate increase in productivity/focus, but also a reduction in anxiety.

I don’t part from money easily, but can genuinely say that I’ve seen the biggest ROI from working with Ian.

He truly has a gift and I wish I found him earlier on in life! Thank you for everything!”

“Working with Ian has transformed the way I run my business and my life.

He is a wealth of knowledge and experience not only about ADHD but also business, sales, and marketing.

Since working with Ian I have better relationships and happier employees, and we have closed several big deals.

I highly recommend working with Ian for anyone who believes they have "more in the tank"!” 

“Working with Ian was a surprise for me.

I haven't had a formal coach since I started my business because I didn't really connect with anyone well.

Ian had me pegged in our first meeting and I was floored!

I appreciated that he called me out on my BS and gave me space to reflect.

Since we've been working together, I've been more focused and consistent in how I show up for my business and in life.

I highly recommend working with Ian, especially if you're trying to figure out how to practically manage your ADHD in your business and life.”

To hear more testimonials and what video interviews click here.

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