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Why Skipping the Basics Could Be Costing You Sales
and your sanity
Ever find yourself skipping over the basics?
It happens more often than we think.
We gravitate toward the new, exciting tasks.
But what about the tedious, less thrilling stuff? The follow-ups, the organizing, the groundwork?
I’ve seen this pattern before!
One of my clients, Sarah, was so focused on chasing new leads that she neglected to follow up on existing ones.
The result?
Potential sales were slipping through the cracks.
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Why?
Because the existing leads felt
tedious.
Boring.
Not as exciting as the new prospects.
👉 And here’s the kicker—these were tasks she had been avoiding for six months.
In sales we call that “low hanging fruit”!
For six long months, these unfinished tasks took up valuable mental space. They became a distraction, nagging at her, taking up more energy than they ever should have.
But once we decided to tackle it head-on, something amazing happened.
We took a step back.
We went through all her existing leads.
We organized them.
We made the follow-up process manageable.
✅ In just a few hours, we got everything in order, setting up a CRM to track everything moving forward.
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The results?
✨ New conversations are already happening.
✨ Opportunities that were buried under the surface are now coming to light.
✨ And just as important—those tasks are no longer taking up space in her head.
The lesson here?
Sometimes, the basic stuff feels challenging. It’s easy to skip over it.
But when you slow down, take the time to do it right, the results can be game-changing.
And it’s often not as difficult as you think.
If this sounds familiar, and you’re ready to uncover the opportunities that might be hiding in plain sight, I’d love to help.
Let’s book an ROI call.
We’ll dive into your business, look at what you’re currently doing, and see if we can uncover opportunities for growth that you can capitalize on in the next 90 days.
Let’s make sure nothing is slipping through the cracks.
Talk soon,
Ian
Ready to Unlock Your Revenue Potential?
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Review Your Current Business and Sales: We’ll dive into your current operations to identify key areas that might be holding you back.
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The goal? To give you a clear, actionable plan that can lead to measurable improvements in your business—fast.
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